Sell with Pretty Panther
Made something worth discovering?
Pretty Panther is the online home for independent fragrance and beauty brands. We keep our line-up small, so every brand on it gets seen.
We read every application and reply to every brand.
17 brands so far. We add new ones slowly, and only when we love them.
Why brands join us
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Your own corner of Pretty Panther
You get your own brand page, your story and your collection. Customers always know exactly whose product they're buying.
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Customers who love to discover
People come to Pretty Panther looking for brands they haven't met yet. Two free samples in every order help them try yours.
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Your brand, your rules
You set your prices, your stock and your free-delivery threshold, and you ship your own orders.
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Room to grow
Journal features, new-brand moments and spotlights keep your brand in front of our customers.
How it works
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01
Apply
Tell us what you make and where you sell today.
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02
We take a look
We look at your products, formulas and story, and we reply to every brand.
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03
Your brand page
Once you're in, we build your page with you and add your products.
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04
Go live
You're live on Pretty Panther and shipping to customers across the EU.
Small on purpose
We'd rather have a few brands people love than hundreds they scroll past. This is what we look for.
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Founder-ledSomeone real behind it, with a point of view.
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A signatureA scent, a formula or an idea you can't find anywhere else.
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Formulas you're proud ofWith the paperwork to back them up.
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Ready for the EUCPNP-notified, an EU responsible person and correct labels.
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Packaging worth keepingSomething people are happy to have on their bathroom shelf.
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Quick, careful shippingYou hold the stock and send orders fast within the EU.
Good to know
Who sells to the customer?
You do. Every brand sells under its own name and is the seller of its own orders. We look after the platform, the shopping experience and the marketing.
Who ships the orders?
You do, from your own stock, with your own delivery times and free-delivery threshold.
What does it cost?
We share our commission and terms with every brand we accept, before anything is signed.
Where can we sell?
Across the EU. Your products need to meet EU cosmetics rules, including a CPNP notification and an EU responsible person.
Can we keep selling elsewhere?
Of course. Keep your own webshop and your other stockists.
When will we hear back?
We go through applications in small batches and reply to every brand by email.
Applications are open
Apply to join
Tell us what you make and why it matters to you. We read every application ourselves.
Shopping, not selling? Discover the brands